Target Audience of Artist/Band

The target audience for Rihannais quite varied due to the unique and individual sound of her music. Generally however, her fan base tends to younger people either in their teens, 20's or 30's who have a love of dance, R'n'B and  pop music. Her fashion also attracts a lot of younger people who copy her dress sense and hair styles.
In terms of demographics, Rihanna's fans are largely female but with collaborations with artists such as Eminem and Jay-Z her music is also more appealing  to a male audience.

Psycographically, her fans are quite varied. She is likely to attract a large number of Mainstreamers due to the mainstream pop sound in her music and the large fan base she has created. She would also attract strivers who want to fit in and seek approval and social status because so many people listen to her music. Reformers, aspires and explorers are also likely to listen to her music.

In socio economic groups, Rihanna's fan base is quite diverse as her music is listened to by many people regardless of their job, income and social status. However, the likely groups to listen to her music are skilled manual workers e.g. electricians and plumbers semi-skilled and unskilled manual workers and casual labourers.

Rihanna has featured on many magazine front covers, not just confined to music magazines. She has appeared of several fashion magazine covers including Glamour and You. This shows that she is not only a music icon but a fashion icon as well.
Her unique sense of fashion and hair styles makes her stand out suggesting that alot of people, regardless of their age and job are interested in her, not only because of her music but because of what she wears.

Rihanna has appeared on many different types of music magazines, ranging for rock and indie magazines such as NME to chart music magazines like Billboard. Again, this proves that her target audience is wide and

When looking at Rihanna's facebook page, it is clear that her fans are both male and female and range in age and nationality. She also has a following of nearly 30 million people, showing the large interest in her and her music. Again, this is clear on her twitter page as she has over 4 million followers all ranging in age and nationality. Her followers on these websites are an equal mixture of male and female fans.