Thursday, 16 September 2010

Exploring Music Video

Madonna -Vogue
Vogue is set entirely in black and white to recreate the 'Golden Age of Hollywood'. By setting the film in black and white it also helps to add sophistication and style to the video. The name also helps to suggest style for the video as Vogue is also a well known fashion magazine. Throughout the video, people are striking poses that could feature on the front cover of Vogue magazine helping to create a sense of fashion and elegance. They are wearing smart suits and fancy dresses to suggest that they are uppercase, rich people (the main target audience for Vogue magazine). The people in the video have vacant expression again reinstating their high class and carefree attitude.
As Madonna joins some of the extras they are all wearing black suits as they begin to dance. The dance is slow and almost robotic, emphasising their carefree attitude.
This music video is likely to appeal to a slightly older audience who are into fashion and the golden age of Hollywood. However, it may also appeal to younger people who aspire to have glamorous life styles.
http://www.youtube.com/watch?v=GuJQSAiODqI

Christina Aguilera - Beautiful
This video focuses on issues and stereotypes of young people focusing on the negativity they often face. The video features people not normally featured in music videos, rather than using 'beautiful' people that others would find attractive Christian Aguilera decided to use people that are often over looked or ignored. Featured in the video are, an underweight girl looking in the mirror, a thin boy lifting weights with photos of bodybuilders on his bedroom wall and another girl ripping out pages of a woman's magazine. The video also shows a girl being bullied and a goth sitting down on a bus as other passengers move away. This deals with some of peoples predetermined thoughts on certain types of people as well as teenagers own worries with their bodies and appearance. Throughout Christian Aguilera is standing alone in a room singing the song, suggesting how alone and isolated these people feel because of how insecure they are. This video also challenges the idea of the perfect person who features on magazine front covers as it creates worries among young people that they aren't normal and they don't look right.
This video would appeal to most young people as it carries a message that it doesn't matter what you look like and may help them in feeling more confident about themselves.
http://www.youtube.com/watch?v=sZjr0heZNIw&ob=av2n

Beyonce - Single Ladies
This video is set in black and white, the the Vogue music video, again being used to show style and sophistication. The video features Beyonce dancing with two backup dancers who look similar to her. They are all wearing high heels and black leotards - Beyonce's being slightly different so she stands out. The choreography of the dancing is complex and fast paced to match the tempo of the song. It also emphasises her skills as a dancer.
This video would appeal to younger people, especially girls, who want to be dancers and enjoy upbeat dance songs.
http://www.youtube.com/watch?v=FyHVQT8aIBM&ob+av3e

Eminem - Stan
The video for Stan features a cameo from Dido as she sings the chorus of the song. Eminem however, features very little in the video as someone else plays the character of Stan. When he does appear he is sitting on a tour bus either reading or writing a letter, there is also footage of him performing a concert, leaving a concert and singing autographs.
The theme of the video is Stan's obsession with Eminem, the basement set is covered in Eminem posters, with another one of his videos playing on a T.V.  During the third verse Stan is driving in his car and drives over a bridge, to emphasise to the viewers how obsessed Stan is. Throughout the video it is dark and raining to create an eerie atmosphere and to hint to the viewer that something isn't right.
The video makes a clear point that all musicians has obsessive fans and that they can't always reply to fan mail.
http://www.youtube.com/watch?v=aSLZFdqwh7E&ob=av2e

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