Thursday, 31 March 2011

Advert

Before I designed my own adverts I analysed other music adverts in the same genre so I knew what was usually included.

Analysis of other music adverts

This Madonna advertisement ‘Celebration The Ultimate Collection’ is for a album that  includs two of her previous cd'S ‘The Immaculate Collection’ and ‘The Video Collection 93:99’. The photo on the advertisment is clearly influence by pop art. The effect of using this style of art and the iconic image of Madonna together show the audience that the album is based on the success she has had over the years. The criticism pop art first had could also be a reference to the controversy Madonna received in her younger years  This creates chesion between the art and Madonna. The pop art is also very eye catching and would stand out to passers by.At the top of the poster there is a masthead 'MADONNA' and a subheading 'CELEBRATION'.The masthead tells the audience who the advertisement is for and the subheading establishes the title of the album. The font gives the impression that it has been stamped on, possibly to emphasis how Madonna stamped her influence on pop culture. The letters are also with the subheading letters in a bright pink colour  to maintain the theme of pop culture. Underneath the image is a subheading 'the ultimate hits collection' and below in yellow, pink and blue boxes ‘2 x CD, DOWNLOAD 2XCD’. Again these colours make the writing stand out and match the colours of the 'CELEBRATION' subheading and Madonna's eye shadow.  The poster also lists other songs that are featured in the album.


This is the Katy Perry advert for her 'One of the Boys' CD. The photo for this advert is done in a similar theme to that fo her album cover, making it immediately recognisable to her fans. 'Katy Perry' is written in large bubble writing in a bright colour to make it eye catching to passers by. The advert provides details on when the album is going to be released  as well as information that her number one single is featured on there in order to attract more people.



My Advert Flat Plans

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I ended up creating my advert based on a combination of my first and second flat plan as i felt they were the two most affective. My third flat plan, although eye catching has no picture of Rihanna and i don't feel that the layout is as clear as the other two flat plans. Because each line of information gets bigger and they are so close together the information isn't as easy to read.

Link to my advert:
https://docs.google.com/leaf?id=0B7hCr4ttDC-rOTgyZjdjMDktZmM1ZC00YWIxLTgxMmQtZTJlZjcxNzgyZmRh&hl=en&authkey=CK6fsqkM

From this task I increased my knowledge of Photoshop and how to use the features avaliable. I also learnt what is neccessary on an advert as well as the importance of creating flat plans.



Feedback
To get feedback for my advert I put the finale thing onto facebook so people could comment on what they thought I should improve. The one thing that everyone said I should change was the font colour as it was hard to read in certain places.

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